Conquer Divide Reveal Official Video For 'Atonement'
CONQUER DIVIDE and Mascot Records / Mascot Label Group have released the official music video for the band’s lead single from their upcoming new studio album. The song, “Atonement,” was premiered by Sirius XM’s “Octane” and has since had over 500,000 streams.
What the video here.
Guitarist Kristen Sturgis shares, “The song touches on feelings of regret, which we tried to convey in the video. You can see one of our other music videos in the reflection of the eye, for example. They're watching the time tick by wondering what their life could have been like if they would have toughed it out and put the work in. The hardest things in life are the most rewarding, and life is short. So, if you're not ready to meet us on our level, then get out of the way.”
Drummer Sam Landa adds, “The word atonement is about making reparations; about seeking forgiveness; about feeling sorry for something you’ve done and hoping to make things right. In the context of this song, it’s too late for that - the damage has already been done and there’s no going back. The song tries to capture the feelings of betrayal, of being left high and dry by people who wanted to take the easy way out. The emotions really explode in the breakdown, and the progression mirrors how situations like this can build up in real life. There’s a kind of calm before the storm, and then another sense of calm after. ‘We don’t know who you are’, and we’ve accepted that - just don’t try to come back and beg for forgiveness when you’ve exhausted all of your chances.”
The five-piece band hail from the U.S., U.K. and Canada and line-up with Kiarely Castillo (vocals) Janel Duarte (vocals, Bass) Kristen Sturgis (guitar), Izzy Johnson (guitar) and Sam Landa (drums), they returned to the studio with 2x Grammy nominated producer Tyler Smyth (Falling in Reverse, I Prevail) and 4x RIAA certified gold record producer Joey Sturgis (Asking Alexandria, The Devil Wears Prada, Of Mice & Men).
They came back with a bang with the release of ‘Chemicals’, which was hailed by Alt Press Magazine. The song amassed almost two million streams on Spotify. A week later, they released a hard-hitting cover of “Bad Guy” by Billie Eilish, which quickly accumulated 1.5 million streams and went into regular rotation on Sirius XM Octane.
By the spring of 2021, their next effort marked a stark departure from the sound they honed on their debut, showing their softer side with the mainstream and surprisingly poppy single “Messy.” The track exhibits a maturation of their songwriting ability, with clever wordplay and instantly memorable pop tendencies. Guitarist Izzy shares, “Our music over the years has become so versatile. Our next album stays true to our metalcore roots but branches out to softer songs, heavy songs and everything in the middle. We understand that people can have a variety of music tastes (like we do) from pop to metal, why not have it all in one place? There really is something for everyone.”
“We’ve all grown so much since our first record. We did a lot of introspection and soul-searching about which creative direction to take the band in next, and we can’t wait to share what we’ve been working on. There will be something for everyone on our sophomore album.” states guitarist Kristen Sturgis.
